Digging deeper

Merica & Associates identity

This identity was created for a private investigator who — unlike his targets — wanted to stand out from the crowd. We explored several different directions for his logo, from playful to serious, finally settling on a design with a law enforcement feeling. The client also wanted a tagline as part of his identity, so options for that were provided, too. 


Three different layouts for stationery were presented, each one inspired by the heavy, masculine feel of the logo. The client opted for the design first design shown below. 

A simple WordPress website was created so that potential clients could learn more about Merica & Associates. The client can update this site himself. See the site here.