‘Refurr’ a friend
What grabs more attention than dogs and cats? This one of two Sunflower Bank Refer-A-Friend campaigns completed in recent years (see the Spread a Little Sunshine campaign here, which uses another sure-fire attention grabber: cute kids). Current customers are encouraged to ‘refurr’ their friends to become customers of the bank. The appeal of the campaign relies on fun visuals and silly puns. Large and small posters, postcards, deposit receipts, along with outdoor and drive-through banners were created using the same theme.