Digital ad for scoreboard

McCullough Development’s home office is in Manhattan, Kansas, so it stands to reason they often support Kansas State University sporting events. In this case, they sponsored Free Throw for Dough, a basketball competition where fans can take a shot — literally! — to win money.

The design challenge was to make sure the visuals communicate simply and clearly in order to cut through the visual clutter in the arena. 

MDI free throw for dough