Even legends get dumped

Rhode Island branding

Remember a while back I made some comments in a post about a new branding campaign for Rhode Island tourism? It was created by design legend Milton Glaser, and the campaign was not received well. I wasn’t crazy about it either, and now Rhode Island has scrapped it. 

Rhode Island branding

Nail Communications created a new theme that is simple, straight-forward, versatile, and fun. I predict mega-sized results for this ‘Fun-Sized’ campaign!