Have you tried 7 Up’s sparkling lemonade, Lemon Lemon? The product rolled out last spring, but I’m just now taking a closer look at the award-winning packaging and promotion, which is colorful, contemporary, and really works to create a happy, summery feeling.
In addition to packaging, the brand visuals include lifestyle photography and social media graphics, etc. The bright color palette is based on colors of real fruit, with bold stripes and bubbles providing a backdrop to the playful logo.
7 Up is betting that real lemon juice and less sugar (70 calories a can) will help this fizzy beverage appeal to health-conscious millennials. Time will tell whether the approach pays off and Lemon Lemon reaches its target market. There are no guarantees, but design-wise, its got great appeal.
Remember a while back I made some comments in a post about a new branding campaign for Rhode Island tourism? It was created by design legend Milton Glaser, and the campaign was not received well. I wasn’t crazy about it either, and now Rhode Island has scrapped it. Continue reading
Do you know what an abecedarian is? According to Wikipedia it’s an inscription consisting of the letters of an alphabet, almost always listed in order. I’m hunting for all 26 letters in Salina Downtown, an adventure called a ‘type safari.’ Each of the letters should be somewhat vintage and maybe even historic — no post-1960s-urban-renewal signage allowed.
More to come! If you see a sign that qualifies, send me a message here.
UPDATE: The letters don’t HAVE to be vintage, because otherwise it’ll never be done.
Remember the poor guy who got blamed for mistakenly sending the alert about the incoming ballistic missile? It’s not all his fault. Bad design is at least partly to blame. Continue reading
To celebrate Presidents’ Day, I followed the recent suggestion that historian Clay Jenkinson made to the current president: read through some of his 44 predecessors’ inaugural addresses. Continue reading
Have you watched Ken Burns’ documentary, The Address? The film tells the story of a boys’ school in Vermont where each year students are encouraged to practice, memorize, and recite the Gettysburg Address. Continue reading
I learned a new word today:
n. A bully; a hector; a swaggerer; an empty boaster; a vain pretender.
I sketched the first thing I thought of.
See more words-of-the-occasional-day here.
Here’s a self-mailing card (no envelope necessary, it comes with a round white sticker for closing) featuring original design and illustration to send to someone special. You can get one FREE simply by requesting it here. Continue reading