Clay Jenkinson, the man who portrays Thomas Jefferson on The Thomas Jefferson Hour podcast says that to truly be ‘Jeffersonian,’ one should attempt to grow some of their own food. So in that spirit, I planted a cherry tomato bush this year. My harvest was a grand total of six teeny tomatoes. Here’s a painting of half of them.
Have you tried 7 Up’s sparkling lemonade, Lemon Lemon? The product rolled out last spring, but I’m just now taking a closer look at the award-winning packaging and promotion, which is colorful, contemporary, and really works to create a happy, summery feeling.
In addition to packaging, the brand visuals include lifestyle photography and social media graphics, etc. The bright color palette is based on colors of real fruit, with bold stripes and bubbles providing a backdrop to the playful logo.
7 Up is betting that real lemon juice and less sugar (70 calories a can) will help this fizzy beverage appeal to health-conscious millennials. Time will tell whether the approach pays off and Lemon Lemon reaches its target market. There are no guarantees, but design-wise, its got great appeal.
Remember a while back I made some comments in a post about a new branding campaign for Rhode Island tourism? It was created by design legend Milton Glaser, and the campaign was not received well. I wasn’t crazy about it either, and now Rhode Island has scrapped it. Continue reading
Do you know what an abecedarian is? According to Wikipedia it’s an inscription consisting of the letters of an alphabet, almost always listed in order. I’m hunting for all 26 letters in Salina Downtown, an adventure called a ‘type safari.’ Each of the letters should be somewhat vintage and maybe even historic — no post-1960s-urban-renewal signage allowed.
More to come! If you see a sign that qualifies, send me a message here.
UPDATE: The letters don’t HAVE to be vintage, because otherwise it’ll never be done.
Remember the poor guy who got blamed for mistakenly sending the alert about the incoming ballistic missile? It’s not all his fault. Bad design is at least partly to blame. Continue reading