Design so nice, they named it twice

lemon lemonHave you tried 7 Up’s sparkling lemonade, Lemon Lemon? The product rolled out last spring, but I’m just now taking a closer look at the award-winning packaging and promotion, which is colorful, contemporary, and really works to create a happy, summery feeling.

In addition to packaging, the brand visuals include lifestyle photography and social media graphics, etc. The bright color palette is based on colors of real fruit, with bold stripes and bubbles providing a backdrop to the playful logo.

7 Up is betting that real lemon juice and less sugar (70 calories a can) will help this fizzy beverage appeal to health-conscious millennials. Time will tell whether the approach pays off and Lemon Lemon reaches its target market. There are no guarantees, but design-wise, its got great appeal.

Type safari


Do you know what an abecedarian is? According to Wikipedia it’s an inscription consisting of the letters of an alphabet, almost always listed in order. I’m hunting for all 26 letters in Salina Downtown, an adventure called a ‘type safari.’ Each of the letters should be somewhat vintage and maybe even historic — no post-1960s-urban-renewal signage allowed.

More to come! If you see a sign that qualifies, send me a message here

UPDATE: The letters don’t HAVE to be vintage, because otherwise it’ll never be done. 

 

 

 

 

Every day I’m truffling, truffling.

truffle on plate truffle on plate truffles on plate

truffle on plate truffle on plateThe owner of Sweet On You chocolate shop asked me to create some custom illustrations of truffles. My plan was to do a set of six pencil drawings of truffles on plates. I did one drawing right away, then got very busy with client work, and didn’t start again until right before the opening. I spent every spare minute ‘truffling.’