McCullough Development’s home office is in Manhattan, Kansas, so it stands to reason they often support Kansas State University sporting events. In this case, they sponsored Free Throw for Dough, a basketball competition where fans can take a shot — literally! — to win money. The design challenge was to make sure the visuals communicate […]
What grabs more attention than dogs and cats? This one of two Sunflower Bank Refer-A-Friend campaigns completed in recent years (see the Spread a Little Sunshine campaign here or the ABC program campaign here, which use another sure-fire attention grabber: cute kids). Current customers are encouraged to ‘refurr’ their friends to become customers of the […]
Sunflower Bank loan promotion This summertime campaign to promote loans included a young actor named Jake, who loved ice cream. Posters, flyers, banners, deposit receipts, as well as web and social media graphics were created as a part of this campaign. On top of getting the necessary loan, customers also received a free ice cream […]
A sweet escape A chocolate shoppe named Sweet on You needed an logo and marketing materials. They opened in a great location, in a quaint building on a downtown corner (photo by Madame Scodioli). It’s a lovely place where you’ll find a sweet retreat, along with delicious gourmet treats and gifts. We went through a long process of […]
Remember a while back I made some comments in a post about a new branding campaign for Rhode Island tourism? It was created by design legend Milton Glaser, and the campaign was not received well. I wasn’t crazy about it either, and now Rhode Island has scrapped it.
Salina Community Theatre opened their season with The Little Mermaid, and all of the promotional materials were designed to capitalize on the production of this blockbuster Broadway musical. Promotional pieces include a multi-panel brochure, oversized postcard, full-page color newspaper ad, billboard, and more. After the initial season ticket campaign was completed, each individual show got its […]