McCullough Development’s home office is in Manhattan, Kansas, so it stands to reason they often support Kansas State University sporting events. In this case, they sponsored Free Throw for Dough, a basketball competition where fans can take a shot — literally! — to win money. The design challenge was to make sure the visuals communicate […]
What grabs more attention than dogs and cats? This one of two Sunflower Bank Refer-A-Friend campaigns completed in recent years (see the Spread a Little Sunshine campaign here or the ABC program campaign here, which use another sure-fire attention grabber: cute kids). Current customers are encouraged to ‘refurr’ their friends to become customers of the […]
Sunflower Bank loan promotion This summertime campaign to promote loans included a young actor named Jake, who loved ice cream. Posters, flyers, banners, deposit receipts, as well as web and social media graphics were created as a part of this campaign. On top of getting the necessary loan, customers also received a free ice cream […]
A sweet escape A chocolate shoppe named Sweet on You needed an logo and marketing materials. They opened in a great location, in a quaint building on a downtown corner (photo by Madame Scodioli). It’s a lovely place where you’ll find a sweet retreat, along with delicious gourmet treats and gifts. We went through a long process of […]
Remember a while back I made some comments in a post about a new branding campaign for Rhode Island tourism? It was created by design legend Milton Glaser, and the campaign was not received well. I wasn’t crazy about it either, and now Rhode Island has scrapped it.