Interacting with downtown

The downtown area of Salina, Kansas recently underwent a major renovation. During construction, they wanted a fun, illustrated map that would show people where construction zones were, the best way to get around them, if businesses were closed, and other pertinent information. It was important to keep the map updated, so there were many revisions. Printed copies were positioned in strategic locations and, though the printed copies weren’t updated, shoppers could scan the QR code to interact with the most recent version of the map, move from section to section, and get the most updated information on stores and construction (unfortunately, the map is no longer online).

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