Constructing a logo

Reece Construction Company has been building good roads and bridges in Kansas for over 80 years. They wanted to update their image with a new logo that conveyed their strength and longevity, keeping the red and black color scheme of what they had been using. The new look needed to have visual weight, be adaptable for use on printed materials, digital communications, signage, and uniforms, in both color and black and white. We met several times via Zoom to discuss ideas, and after a lot of research and sketching, I presented them with options for their new identity. They opted to go with the box culvert-inspired design. We revised the typography so that it was heavier, adjusted the color, and here you see the final design. A few months after their rebranding, we also designed a streamlined website.

And here’s a photo of their new sign going up.

Let’s get started

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